So, you are in the market for a used car and have a choice between – say – a used Toyota and a used Daewoo? You might be inclined to choose the first one, as “at least they still make them”. Well, if that’s your only reason – you need to find a better one. If you have already set your mind on getting a “previously enjoyed” automobile you might be tempted to go for a make you can still find in the authorised dealerships. After all – if they are still making them, they must be good, right? And the spare parts must be readily available. So why go for an out-of-production brand – like a used Daewoo? Why a used Daewoo, if you can have a used Toyota? Well, there are two points to be considered. First – a used Daewoo is often cheaper. A valid point, considering it’s the price, which brought you to a used car dealership in the first place. Second – Daewoo is still in production. Sure, brand new cars with the Daewoo badge can be found exclusively in its home-country, Korea. But if you think many of the new Chevy models sold in Europe are anything but Daewoo’s with a different logo – think again. When GM decided to badge-engineer the not-so-famous brand that landed in their portfolio after the original Daewoo motors closed shop, they claimed “Daewoo has grown enough to become Chevrolet”. Ironically, when you buy a used Daewoo, you buy a car that is not produced (or at least – marketed) anymore, because it showed excess, not lack of quality. And there are plenty of spare parts for your used Daewoo to last you until you can afford a brand new Porsche.
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